Assistant Director's Office / Special Advisor for Social and Media Communication

National Workshop on Risk and Outbreak Communication ( Brasilia, Brazil, 4 - 5 November 2008 ) Back to Social and Media Communication Homepage

Presentations (Portuguese) Gerson Penna Introduction Bryna Brennan Risk Perception Principles Barriers Models Communication Strategy Communicating the Risk Brazil Simulation Documents (Portuguese) Agenda Participant List		Coordinators Bryna Brennan, Special Advisor, Social and Media Communication (PAHO) Marilu Acosta, Communication Specialist in Public Health (Mexico) Rosane Lopes, Communication Specialist in Public Health (Panaftosa) Goals Strengthen the Social Communication Plan of the Ministry of Health to confront Dengue in the 2008/2009 period, in the areas of publicity, social mobilization, and print media. Improve the capacity of the spokespersons of the communication department of the SVS, ASCOM/GM, and SUS, in order to respond to public emergencies, while using the methodologies developed by the Pan American Health Organization (PAHO) for preparation of a Risk Communication Plan. Strengthen core capacities in risk communication. Expected Results Transition from theory into action A group of communicators committed to share their experiences and tools Identify the next steps in the development of a risk communication strategy Identify mechanisms to maintain a network of communicators