The cooperative firm “El Bolsón Mental Health Social Enterprise” was selected as concessionaire for the visitors’ services at “Cabeza de Indio” (Indian’s Head), a recreational area in El Bolsón,
The decision was taken by the Instituto Nacional de Tecnología Agropecuaria (INTA) and its Cooperative Association, after a public tender. This allowed adding new users from El Bolsón Mental Health Services as workers in the enterprise.
The new venture enhances the fulfillment of the objectives of social enterprises: customers can have an experience in which people with mental illnesses, along with other neighbors associated with the Cooperative, provide a service on equal terms. The idea is to reframe certain false beliefs about madness that lead to fear and exclusion and confinement as the only solution.