The CDC presents a guide to the use of social networking to improve health messages

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The Centers for Disease Control and Prevention’s (CDC) Office of the Associate Director for Communications, Division of News and Electronic Media has made the Health Communicator’s Social Media Toolkit available online to extend the reach of health messages, increase access to their content, and achieve greater transparency and public participation in order to improve communication efforts in the health sector.

The document discusses matters such as: the use of social networking to disseminate public health messages, the available tools and the standards that should govern them, recommendations, lessons learned by the CDC in the use of social networking, guidelines for developing strategies to integrate social networks into an organization’s communication efforts, graphic resources, and technical applications.
The Toolkit can be consulted at: http://bit.ly/dpdOOK.

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