|Working together to combat childhood obesity|
El Paso, TX, December 14, 2011 (PAHO/WHO) – Childhood obesity and overweight are common issues on the U.S.-Mexico border region and part of the fault relies on the marketing strategies that are used by companies to sell their products. The Paso del Norte Health Foundation with collaboration of the Pan American Health Organization/World Health Organization (PAHO/WHO) held a Health Education Seminar to discuss and teach the marketing effects on food purchase. The seminar was held on December 13th at the El Paso Art Museum.
Dr. Collin Payne from New Mexico State University talked about the strategies that companies use to sell their products using an engage federal protected commercial speech and how the public get easily confused with serving sizes and nutrition panels while they emphasize food’s relatively health benefit downplaying nutritional detriments.
On the other hand, Dr. Maria Teresa Cerqueira, chief from PAHO/WHO talked about the importance of nutrition policy and social determinants of health. Dr. Cerqueira mentioned that there is evidence that risks presented by unhealthy diets start in childhood and build up throughout life. “Breastfeeding is a good start for a healthy diet,” Dr. Cerqueira added.
Some of the policy recommendations are: to reduce the impact on children of marketing of foods high in fats, sugars and salts, to reduce exposure, to use different and effective approaches, and to create settings where children gather should be free from marketing of foods high in fats, sugars, and salts.
For more information please contact:
Lorely Ambriz, M.S.I.S, Knowledge Management & Communication
Pan American Health Organization (PAHO) / A Regional Office of the World Health Organization (WHO) United States-Mexico Border Office
5400 Suncrest Dr. Ste. C-4 El Paso, TX 79912
Office (915) 845-5950 Ext. 42523 / Cel (915) 449-3040 / Fax (915) 845-4361