To promote and harmonize criteria for medicines promotion as a
contribution to the rational use, within the scope of health policies in
Broaden and strengthen the consciousness and responsibility related to medicines promotion.
- To provide mechanisms and criteria to identify irregularities and
demonstrate the most used market strategies of medicines promotion in
the American countries.
- To provide information and analysis about regulation, implementation and monitoring related to medicines promotion.
To promote educational activities and programs related
to medicines promotion aimed at health professionals, potential and
To evaluate the operation and impact of the activities of the WG.
Last Updated on Friday, 20 December 2013 06:02