Caribbean Wellness Campaign
CARICOM / PAHO to launch Media Competition on Caribbean Wellness Day
The Caribbean Community Secretariat in partnership with Pan American Health Organisation (PAHO) is launching a competition among Caribbean Media in the reporting and documentation of activities related to the observance of Caribbean Wellness Day on 12 September 2009.
The annual event, which focuses on reducing Chronic Non-Communicable Diseases (CNCDs), will be observed under the theme Love that Body, and is expected to build on last year's inaugural Caribbean Wellness Day.
At least 16 Caribbean countries are going full speed ahead with preparations to promote healthy lifestyles through physical activity and to “make every day a wellness day.”
To this end, Media houses will be expected to produce photograph array or video features and documentaries on Caribbean Wellness Day celebrations and activities in their respective countries and / or of physical activity initiatives started since CWD last year, and maintained in the community on an on-going basis.
Guidelines for the competition are outlined below:
GUIDELINES competition to document CWD09
Chronic Non-Communicable Diseases (CNCDs) today account for about 60 percent of morbidity and mortality in the Caribbean, producing major suffering and costs for individuals, families, governments, and businesses. Chronic diseases have a disproportionate impact on the poor, further exacerbating health inequities.
Caribbean Heads of Government, in response to the heavy burden of NCDs on the citizens of the region, issued the Port-of-Spain Declaration in September 2007, “Uniting to Stop the Epidemic of Chronic Non-Communicable Diseases,” and declared that the second Saturday in September should be celebrated each year as Caribbean Wellness Day. So CWD will be celebrated in the region for the second time on September 12th 2009.
Objective: To produce photograph array or video story on Caribbean Wellness Day celebrations and activities in your country and / or of physical activity initiatives started since CWD last year, and maintained in the community on an on-going basis – making every day a wellness day.
An expert group of media personalities from at least 3 different Caribbean countries will be asked to vote for the best 3 or 4 candidates in each the following categories:
Photographic array of CWD activities
Video stories of CWD activities
Human interest video stories of healthy living
Stories of up to 1,000 words reporting on activities of CWD in your country
- Based on the following criteria:
- Technical excellence
- Effectiveness of communication
- Educational / motivational qualities
Each of the winners (up to 16 entries) will each receive US$500 prize. You can enter more than once, and in more than one category.
Copyright of the entries will fall to CARICOM and may be used in whole or in part in other products. Where your work is used, you will be acknowledged in the credits.
Decision of the judges is final.
Names of winners and winning entries will be placed on www.paho.org/cwd09
Fact Sheets, Caribbean Wellness Day 2009
Hojas informativas Día del Bienestar Caribeño 2009
- Promoción de estilos de vida saludables en el lugar de trabajo
- Enfermedades crónicas: Vida saludable y organizaciones religiosas
- Enfermedades crónicas: Información para los profesionales de salud
- Enfermedades crónicas: Estilos de vida saludables y las escuelas
- Enfermedades crónicas en el Caribe: Lo que debe saber