The Pan American Health Organization / World Health Organization (PAHO) and Brazilian TV channel FUTURA have partnered to produce a series of Public Service Announcements (PSAs) created by 10 Brazilian artists under the commmon theme "What Do You Do With What You Know?" (O que você faz com o que você sabe?)
The series features 10 30-second spots which address themes such as food safety, climate change, pesticides, among others.
In order to draw attention to urgent public health issues, mobilizing people and communities around these causes, the curator and artist Fernando Cocchiarale, along with Canal Futura and the Pan American Health Organization/World Health Organization (PAHO/WHO) invited 10 Brazilian artists to express their artistic insights in these TV spots that will air during commercial breaks, in Canal Futura and other international media.
Campaign site: www.futura.org.br/oms/