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New American Red Cross Survey Finds High Expectations on Response Organizations

WASHINGTON, Tuesday, August 24, 2011 —Americans are relying more and more on social media, mobile technology and online news outlets to learn about ongoing disasters, seek help and share information about their well-being after emergencies, according to two new surveys conducted by the American Red Cross... “Social media is becoming an integral part of disaster response,” said Wendy Harman, director of social strategy for the American Red Cross. “During the record-breaking 2011 spring storm season, people across America alerted the Red Cross to their needs via Facebook.  We also used Twitter to connect to thousands of people seeking comfort, and safety information to help get them through the darkest hours of storms.”

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