|Jerry Rivera to support “Unite to End Violence against Women” campaign|
Singer Jerry Rivera, a Champion of Health of the Pan American Health Organization/World Health Organization (PAHO/WHO), will appear in a new public service campaign as part of the global “Unite to End Violence against Women” initiative. The campaign will be launched in Colombia on the International Day for the Elimination of Violence against Women, Nov. 25.
Jerry Rivera, from Puerto Rico, was named a Champion of Health in 2006, when he appeared in a PAHO public service campaign to stop violence against women and children, targeted primarily at Latin American and U.S. Hispanic audiences. Rivera’s ballad Rivers of Pain, written with his sister, Saned, became a manifesto for those trying to end such violence. In a new public service announcement, Rivera will appeal primarily to men to help prevent violence against women.
In some Latin American countries, more than half of women experience some form of sexual or physical violence at the hands of their partners. A new study by PAHO and the U.S. Centers for Disease Control and Prevention, to be published in 2012, finds that between 13 percent and 50 percent of all women in 12 countries of Latin America and the Caribbean report they have suffered physical violence by their partners.
The lethal consequences of this violence include femicide (murders of women), suicide, infection with HIV, and increased maternal mortality. Non-lethal consequences include injuries, chronic pain, depression and other mental disorders. Children who witness violence are at higher risk of repeating the cycle when they become adults.
The “Unite to End Violence against Women” campaign was launched in 2009 by the Secretary-General of the United Nations. PAHO/WHO has supported the campaign since its inception and this year will boost its support with appearances by Jerry Rivera in the new PSA and other campaign-related events.
Regional Office for the Americas of the World Health Organization