The president of the Healthy Caribbean Coalition, Trevor Hassell, talks about the Get The Message Campaign and future plans for an mHealth project on Cervical Cancer in the Caribbean.
The Get the Message campaign was a mobile phone text based advocacy campaign for chronic diseases in the Caribbean. Digicel and LIME mobile subscribers in the Caribbean were asked to send a free text message in support of tackling non communicable diseases as a regional priority. Through social networks, they were also able to share their personal stories and ideas about healthy living.The campaign ran television and radio PSAs, worked with local radio stations and concert venues, leveraged Facebook and Twitter, and staged two all day text-a-thons.
The purpose of the campaign, which was supported by the Pan American Health Organization/World Health Organization (PAHO/WHO), was to raise awareness among people in the Caribbean about the importance of healthy lifestyles and to mobilize support for the U.N. High-Level Meeting on Noncommunicable Diseases, slated for September 19 and 20, 2011 in New York.
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