Who Is Susceptible to Online Health Misinformation?*

Scherer and Pennycook

Original English article published in the American Journal of Public Health: https://doi.org/10.2105/AJPH.2020.305908

[Extract] Although everyone has the potential to be misled by false information, online misinformation is not an equal opportunity aggressor. Some of us are more likely to believe misinformation than are others and serve as vectors by sharing it on social media. To effectively combat misinformation on social media, it is crucial to understand the underlying factors that lead certain people to believe and share false and misleading content online. A growing body of research has tackled this issue by investigating who is susceptible to online misinformation and under what circumstances. This literature can help shape future research and interventions to address health misinformation. We provide a brief overview of what we know about who is susceptible and what we still have to learn.[...]

Article's language
American Journal of Public Health