WHO chose 14 June as the day to recognize the millions of people who save lives and improve the health of others by donating blood. The Day highlights the need to regularly give blood to prevent shortages in hospitals and clinics, particularly in developing countries where quantities are very limited. Out of the 80 countries with low blood donation rates (fewer than 10 donations per thousand people), 79 are developing nations.
The annual event focuses on motivating more people to become blood donors. It demonstrates how health systems and policy-makers work to make blood transfusions safe and accessible to people worldwide. The focus of World Blood Donor Day 2010 will be on young donors, with the slogan: “New blood for the world”. Young people can make an important contribution by donating blood and by recruiting other young people to become donors.
The 2010 global campaign focuses on Young Donors, with the slogan "New blood for the world". It hopes that a new generation of idealistic and motivated voluntary unpaid blood donors will form a pool that provides the safest blood possible for use wherever and whenever it is needed to save life. In events and activities around the world, youth will be the focus of the day.
Recruiting and retaining young donors not only improves the long-term safety and sufficiency of a country’s blood supply, but also promotes safe and healthy lifestyles. Young people unable to donate for any reason can volunteer their service as advocates. With young people playing such a valuable role in helping to secure a safe and adequate blood supply, World Blood Donor Day is a good opportunity for governments, policymakers and blood programmes to thank them.
The 2010 global launch event will take place in Barcelona, Spain, hosted by the Spanish and Catalonian Health Care Authorities, the Spanish and Catalonian donor associations and the Spanish Red Cross.