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On 14 June 2012, World Blood Donor Day will be marked with events around the world to raise awareness of the need for safe blood and blood products and to thank all voluntary unpaid donors for their life-saving gift of blood.

Every Blood Donor is a Hero

The theme of the 2012 World Blood Donor Day campaign, “Every blood donor is a hero” focuses on the idea that every one of us can become a hero by giving blood. While recognizing the silent and unsung heroes who save lives every day through their blood donations, the theme also strongly encourages more people all over the world to donate blood voluntarily and regularly.

For promotional posters in English, Spanish, and French please click here. (Low and Mid resolution).

The objectives of this year’s campaign are to:

  • thank and reinforce the self-esteem of those who give blood so they continue to do so regularly;
  • inspire those who do not give blood but are in good health to start donating blood;
  • encourage blood service staff to recognize blood donors for their “heroic” act each and every time they donate blood; and
  • persuade ministries of health to show their appreciation of blood donors and provide adequate resources to move towards 100% voluntary unpaid blood donation.

Everyday heroes respond to an immediate need for blood for transfusion, whatever the conditions, even when it may be inconvenient, putting the needs of others above their own. Voluntary blood donors come from all walks of life, all regions, backgrounds, religions and ages. By choosing to donate blood of their own free will, without any payment, these individuals perform a “heroic” act, a gesture of human solidarity with the power to save lives. Some of them do so many times over several decades.

The 2012 theme also resonates widely in relation to other everyday “heroes” – such as fire fighters, police men and women, rescue workers, civic leaders, and “champions” of social causes and community improvement. This may provide opportunities for powerful connections of people and stories around World Blood Donor Day. For example, as the world’s attention turns to the London 2012 Olympic Games, blood services, blood donor associations and other institutions will have the opportunity to recruit sporting “heroes” to advocate for voluntary, unpaid blood donation at local, national or international levels.

In this webpage, we present promotional material and additional resources in English, Spanish, and French, as examples for campaing graphics.

We wish you every success in celebrating World Blood Donor Day 2012.



For promotional posters in English, Spanish, and French please click here. (Low and Mid resolution).

Regional Office for the Americas of the World Health Organization
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