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Make a pledge to a healthier life on World Cancer Day - Together it is possible

Paramaribo, February 1, 2012 (PAHO/WHO) – On World Cancer Day 4 February 2012, PAHO/WHO and the Union for International Cancer Control (UICC) are asking everyone in Suriname to make a pledge to join in the global fight against cancer - it is only by every person, organization, and government doing their part that the world will be able to reduce premature deaths from this devastating disease.

One in three cancer deaths can be prevented through changing lifestyle habits, such as eating healthily, exercising regularly, not smoking and reducing alcohol consumption. Therefore, a key mission of World Cancer Day 2012 is to collect pledges and encourage people across the world to commit to positive lifestyle change to reduce their cancer risk.

To realize this mission, a dedicated World Cancer Day 2012 application on Facebook has been launched to allow users to make their personal pledge to the online community by donating their Facebook status.  A companion campaign on Twitter will support #World Cancer Day as a trending topic. “On World Cancer Day we echo the World Health Organization’s belief that we can reduce deaths from non-communicable diseases, such as cancer, by 25 per cent by 2025; but this is only possible if we work together to realize achievable and impactful interventions,” comments Cary Adams, UICC Chief Executive Officer. “Cancer knows no boundaries, so we all must take responsibility for beating this devastating disease. Together it is possible.”

Taking place every year on 4 February, World Cancer Day is the singular initiative under which the entire world can unite together in the fight against the global cancer epidemic. Urgent action against cancer is vital because the human suffering and economic impact of the disease is huge and only set to rise.  In fact, cancer cases are projected to almost double to 21.4 million by 2030, with nearly two thirds of all diagnoses occurring in low- and middle-income countries.

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