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Radionovela Report | Executive Summary  
 
The radio soap opera “La Influenza” consists of twenty, one minute, episodes to be broadcasted like radio spots through community radios.
 
Each soap opera episode aims to disseminate prevention messages relevant to Influenza, as well as on its health effects. To accomplish this, the episodes are structured with five parts:
  1. An opening- giving context
  2. The story
  3. Health message
  4. Narrator’s message, reinforcement and hook
  5. Closing
 
Objectives:
  1. Promote the following practices:
    1. Hand washing
    2. Coughing and sneezing etiquette
    3. Voluntary isolation and social distancing
    4. Whole society approach
The pilot testing of the soap opera took place in six countries of the Americas (Argentina, Bolivia, Ecuador, Mexico, the Dominican Republic and Uruguay) on November 2010 with the collaboration of the World Association of Community Radio Broadcasters (AMARC), Latin America and the Caribbean. The report describes in detail the qualitative and quantitative methods used as well as the conclusions and suggestions to improve the soap opera.
 
Targeted audience:  Young adults, teenagers, parents and caregivers in communities
 
PAHO IDB Spain