This year, WHO is focussing on the need for increased financing for hepatitis prevention, testing, treatment and care services in the context of universal health coverage (UHC) with a slogan “Invest in eliminating hepatitis”. This campaign can help to achieve the following objectives:
For World Hepatitis Day 2019, WHO is focussing on the need for increased financing for hepatitis prevention, testing, treatment and care services in the context of universal health coverage (UHC) with a slogan “Invest in eliminating hepatitis”. The campaign can help to achieve the following objectives:
WHO plans to participate in special events organized by the Government of Pakistan on 27-28 July commemorating World Hepatitis Day 2019. The events will include the WHO Regional Director for the Eastern Mediterranean and Assistant Director-General for UHC/Communicable and Noncommunicable Diseases.
All WHO regional and country offices are strongly encouraged to engage ministries of health and partner organizations in jointly commemorating World Hepatitis Day 2019.
We note that the World Hepatitis Alliance, one of our key partners and a global umbrella organization of patient advocates will be promoting “Find the Missing Millions” campaign launched in 2018. The campaign's focus on hepatitis testing and diagnosis addresses a major barrier in achieving elimination, and is consistent with the overall advocacy goals.
We recommend designing campaign messages, materials and events for the following target audiences, who have specific roles in bringing change to the viral hepatitis response.
Information included in this brief aims to orient WHO representatives and staff in planning their communication activities. It is also very important to engage the people affected by and living with hepatitis in all campaigns and events. Messages and products included in the brief are indicative and should be revised and re-designed in discussion with communities, to reflect country and regional needs.
3.1 Top 10 messages for policymakers
3.2 Key messages for public awareness campaigns
Are you at risk? Know hepatitis today.
Are you protected from hepatitis?
Be strong: get treated and for hepatitis C you can be cured.