The first-ever Caribbean Wellness Day was celebrated on September 13, 2008. The high-profile event was kicked off by heads of government, ministers of health, and other dignitaries, and included scores of activities in dozens of communities promoting physical activity, healthy eating, and greater awareness about chronic disease control and treatment and the links between healthy living, risk factors, and longer, healthier lives. The chief target audience was adults 40 and over who currently engage in little or no physical activity. The key message was: you can live a longer, healthier life by following a few key pointers: don't smoke, consume no more than two alcoholic drinks per day, eat more fruits and vegetables and less salt and fat, and exercise at least 30 minutes per day. Caribbean Wellness Day was proposed in the Declaration of Port-of-Spain, issued at the end of the historic CARICOM Heads of State Summit on chronic diseases in Trinidad and Tobago in September 2007.