The 28 Day Campaign - Newborn Health

The 28 Day Campaign

The 28 Days... Time to Care and Love campaign is a joint initiative of PAHO and its Latin American Centre for Perinatology (CLAP) that seeks to raise awareness regarding the importance of newborn care and provide relevant and evidence-based information on the subject. These two goals designed to provide quality care, contribute to the reduction of neonatal mortality rates, and increase awareness on the need for action in situations requiring specific interventions.