Baby Shark

Friends of PAHO





SmartStudy, the global entertainment company behind the beloved children’s brand, Pinkfong, is joining PAHO on a regional public campaign to encourage small children and their parents to protect themselves and others from COVID-19 by washing their hands often. Handwashing remains one of the most effective public health measures to prevent the spread of the COVID-19, along with social distancing and mask-wearing.

Wash Your Hands with Baby Shark, a Pinkfong global campaign created by SmartStudy, has attracted more than 40 million viewers worldwide on YouTube and generated more than 190k cover videos since its launch in March 2020. Its objective is to promote safe hand hygiene among kids in a fun way while encouraging them to wash their hands in the context of the global pandemic.

The campaign is helping expand PAHO’s reach to children in its Member Countries.

Related Links

Resources for parents and children

Baby Shark: website


The famous Baby Shark and PAHO joined forces in a campaign to promote handwashing for young children and help prevent the coronavirus in the Americas