The Life in Traffic Project was born from an initiative of the World Health Organization and a group of international partners integrated into an initiative of Bloomberg Philanthropies, which began in five Brazilian cities in 2010, under the national coordination of the Ministry of Health and the Pan American Health Organization in Brazil.
Campo Grande-MS, one of the first Brazilian cities to join the “Vida no Transito” project has become one of the best examples of this project’s essence. Their Integrated Traffic Management Office (GGIT) served as a model for other cities. In addition to playing a key role in guiding integrated road safety initiatives, the cabinet has succeeded in overcoming a common challenge of many programmes: continuity despite constant changes in government administrations.
The successful model expanded to other Brazilian capitals and subsequently to more than 50 cities. In 2016, the Project became a regular program of the Ministry of Health.