Experiences and Innovative Strategies to Protect Children and Youth from Tobacco Marketing

Experiences and Innovative Strategies to Protect Children and Youth from Tobacco Marketing
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Join us on Monday, June 3, 2024 at 11:00 a.m. (Washington DC, or EDT) at the webinar Experiences and Innovative Strategies to Protect Children and Youth from Tobacco Marketing, organized jointly by the Pan American Health Organization, Campaign for Tobacco-Free Kids, and Corporate Accountability. This event will commemorate World No Tobacco Day 2024 (May 31), whose goal this year is to provide a platform to youth who demand that the tobacco industry stop targeting this group with products harmful to their health. 

Objectives of the webinar:

  1. Share with PAHO Member States, civil society organizations, and academia, under the framework of World No Tobacco Day 2024, the tobacco industry's strategies to interfere with tobacco control policies, especially those targeting children and youth, at both regional and national levels.  

  2. Give a platform to young people across the Americas, who are calling for the tobacco industry to stop targeting them with products that are harmful to their health.

  3. Strengthen Member States' technical capacity on the specific guidelines recently approved at the Tenth Session of the Conference of the Parties to the WHO FCTC to address cross-border tobacco advertising, promotion and sponsorship and the depiction of tobacco in entertainment media for implementation of Article 13 (Tobacco advertising, promotion and sponsorship) of the WHO FCTC.  




 How to participate





Opening remarks

11:00 a.m.  Video World No Tobacco Day 2024

  • Jarbas Barbosa, Director, Pan American Health Organization (video)
  • Patricia Sosa, Campaign for Tobacco-Free Kids

World No Tobacco Day 2024 Awards

  • Rosa Sandoval, Pan American Health Organization

Objectives and agenda

Patricia Gutkowski, Campaign for Tobacco-Free Kids 

What can governments do to protect children and youth from tobacco industry strategies?

11:15 – 11:30 a.m. The tobacco industry and its interference strategies focused on new generations: Case of music festivals and CSR actions aimed at girls, boys and young people in the region

  • Daniel Dorado, Corporate Accountability

11:30 – 11:45 a.m.  Actions by youth in the Americas to counteract tobacco industry interference.

  • Nayib Chalela, Crea

11:45 a.m. – 12:00 p.m. Specific guidelines on cross-border tobacco advertising, promotion, and sponsorship and on the portrayal of tobacco in the entertainment media

  • Patrick Musavuli, Secretariat of the WHO FCTC

12:00 – 12:10 p.m. Questions and answers

12:10 - 12:55 p.m. International panel: Challenges and opportunities to counteract tobacco industry strategies targeting children and youth


  • Diana Cerón Díaz, Panamerican Health Organization
  • Danielle Walwyn, Healthy Caribbean Coalition


  • Danielle Walwyn, Healthy Caribbean Coalition


  • Carolina Giraldo Botero, National Congress
  • Carlos Jiménez, Red PaPaz


  • André Luiz Oliveira da Silva, ANVISA 

Questions and answers

1:00 p.m. Closing Remarks

  • PAHO, CTFK, Corporate Accountability

Related links

Download additional resources available for this webinar.



A girl ripping a pink paper wall, behind it there is a little girl hospitalized with an oxigen mask over her face. On the left, the text Protectin children from tobacco industry interference. World No Tobacco Day 2024

World No Tobacco Day 2024

Young people globally are calling on governments to adopt policies that shield them from the manipulative practices of tobacco and related industries, including the relentless marketing of their dangerous products through social media and streaming platforms.


Time in other cities

  • 8:00 am. – Los Angeles, Vancouver.
  • 9:00 am. - Belmopan, Mexico City, Guatemala City, Managua, San Jose (CR), San Salvador, Tegucigalpa
  • 10:00 a.m. – Bogotá, Panama City, Kingston, Lima, Port-au-Prince, Quito
  • 11:00 am. – Asunción, Bridgetown, Caracas, Georgetown, Havana, La Paz, Port of Spain, Nassau, Ottawa, Santiago, San Juan, Santo Domingo, Washington D.C.
  • 12:00 a.m. - Buenos Aires, Brasilia, Montevideo, Paramaribo.
  • 5:00 pm. – Geneva, Madrid.

For other cities, check the local time using the following link.