Ahead of World No Tobacco Day, WHO will host an online event exploring the marketing tricks, design features and strategies that make nicotine and tobacco products appealing, including flavours, which continue to lure children and young people into nicotine addiction.
Featuring global health leaders, government officials, youth advocates, and researchers, this event will reveal how flavours, additives, as well as product packaging and other design elements, are engineered by tobacco and nicotine industries to appeal to new users and keep existing ones — and what countries are doing to push back.
Speakers include: WHO Director-General Dr Tedros Ghebreyesus, the Head of the WHO Framework Convention on Tobacco Control, Dr Adriana Blanco Marquizo, leading researchers from South Africa, Yale University, and the Netherlands, tobacco control advocates, including the Campaign for Tobacco Free Kids and government officials.
Media are welcome to attend and report on this timely, solution-focused dialogue that calls for decisive action to protect future generations.
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