A framework for implementing the set of recommendations on the marketing of foods and non-alcoholic beverages to children

A framework for implementing the set of recommendations on the marketing of foods and non-alcoholic beverages to children

This framework document has been developed in response to the mandate of resolution WHA63.14 and is aimed at policy-makers wanting to apply the recommendations in their individual territories. The process involved is set out in four sections. These can be followed consecutively as a process, or used individually to support specific areas of policy development or implementation.

The process used to develop the framework has involved input from a number of experts in the field of marketing of foods to children as well as technical experts in the area of policy development. Overall, the framework provides a useful addition to resources available for the implementation of the set of recommendations on the marketing of foods and non-alcoholic beverages to children.