This campaign was developed to support people who are living with noncommunicable diseases (NCDs) such as asthma, diabetes, hypertension, mental health conditions, and cancer, in preparing for and managing their health during natural disasters. The campaign includes social media cards, posters, and radio spots on the various topics.
Evidence from the Pan American Health Organization shows that emergencies often disrupt access to care, medications, medical devices, and follow-up services - factors that can significantly increase the risk of complications and hospitalization for people with NCDs.
This campaign is the product of partnership and we therefore wish to acknowledge the contributions of the Healthy Caribbean Coalition, the Caribbean Public Health Agency, the Eastern Caribbean Health Outcomes Research Network (ECHORN) and EarthMedic EarthNurse.
The materials provide condition-specific guidance, including practical steps such as assembling medication and equipment kits, keeping treatment plans and medical records accessible, planning for safe evacuation and shelter, and safeguarding emotional wellbeing. They also feature user-friendly checklists and local resource contacts to help patients, families, and caregivers take action. They focus on civil society organizations, offering tools to plan for continuity of services, manage supply chains, prioritize vulnerable clients, and coordinate effectively with health authorities.
