Webinar: Communicating about Vaccination-Related Risks

Watch again the webinar on communicating vaccination-related risks. Hosted by the Comprehensive Immunization Special Program, PAHO.

Available in original language, soon in Spanish, English, Portuguese and French.

Download the presentations

Presentation of previous materials in series on communication and vaccination

Gabriela Andraca, Communications consultant, Comprehensive Immunization Special Program, PAHO

Communicating about vaccination-related risks (with interactive polls and exercises)

Lauren Vulanovic, Consultant, Comprehensive Immunization Special Program, PAHO

Experiences with COVID-19 vaccine introduction have demonstrated the public’s enormous hunger for trustworthy, transparent, timely, and accessible communication that fills information gaps and answers the questions on everybody’s minds. Effective risk communication is a critical tool that can help the population answer these questions and decide to get vaccinated.

In order to support countries with their vaccination-related communications strategies, PAHO produced a publication entitled Communicating about Vaccination-Related Risks. This document includes practical DOs and DON’Ts regarding risk communication and community engagement processes and principles, messaging, risk perceptions, handling false information, collaborating with partners and pharmacovigilance, as well as real-world examples from the countries of the Americas. The publication is available in all four PAHO languages.

During this webinar, PAHO experts will share the critical points of the publication, focusing on the practical aspects of the guidance. The webinar will include exercises meant to engage the audience and understand how to put it into action.