Step up for breastfeeding. Educate and Support

Step up for breastfeeding. Educate and Support
Card in pink tones with the image of a breasfeeding mother with her baby, being supported by another person. On the right, the title and date of the webinar for World Breastfeeding Week 2022

As part of the activities organized to mark World Breastfeeding Week 2022, on Thursday, 4 August, PAHO will host the webinar "Step up for Breastfeeding. Educate and Support". The webinar will be used to share information from countries that have had successful experiences in the implementation, education and support of the breastfeeding recommendation. It will also highlight the role of breastfeeding into the food systems and sustainable development goals,  and how PAHO has played a role in the process.

How to participate

  • DATE: Thursday, 4 August, 2022
  • TIME:10:30 am - 12:00 pm  [check below the local time in other cities]
    • The Zoom room has capacity for 500 people simultaneously. For those who are not able to join live, the recording will be made available in this page after the webinar. 
  • LANGUAGES: English, Spanish and Portuguese, with simultaneous interpretation in all languages. 




  • 10:30 AM - Welcome and opening remarks
    • Dr. Leo Nederveen, Acting Unit Chief, Risk Factors and Nutrition Department of Noncommunicable Diseases and Mental Health
  • 10:38 AM - Video Presentation – La Industria de los Preparados para Lactantes
  • 10:40 AM - PAHO’s Support for Breastfeeding in the Countries of the Americas  
    • Audrey Morris, Regional Advisor, Food and Nutrition, NMH
  • 10:50 AM - Education and support to mothers and families of preterm babies.
    • Pablo Duran, Regional Advisor, Perinatal Health Latin American Center for Perinatology, Women's and Reproductive Health (CLAP)
  • 11:00 AM - Country experiences
    • Colombia: Developing a Policy to Support Breastfeeding - Elisa Maria Cadena Gaona, Deputy Director of Nutritional Health, Food and Beverages (SSNAB), Ministry of Health and Social Protection
    • Colombia: The Role of Breastfeeding Education in the Breastfeeding World - Dr. Ana Lucia Ruiz, OBGYN, IBCLC Internacional Board Certified Lactation Consultant
    • Jamaica: Breastfeeding Support Groups – Making an Impact in Jamaica - Marchelle Turner-Pitt, Acting Director of Nutrition, Ministry of Health
  • 11:30 AM - Video Presentation – You See, They See: Formula milk marketing and infant feeding
  • 11:32 AM - Mexico Country Report – How the marketing of formula influences our decisions on infant feeding
    • Dr. Hugo Lopez-Gattel, Deputy Minister of Health, Mexico (TBC)
  • 11:47 AM - Discussion and Q&A
    • Moderator: Betzy Butron Regional Advisor, Integrated Child Health
  • 12:15 PM - Closing remarks
    • Dr. Leo Nederveen, Acting Unit Chief, Risk Factors and Nutrition Department of Noncommunicable Diseases and Mental Health

About World Breastfeeding Week 2022

This year´s theme for World Breastfeeding Week (WBW) is Step up for Breastfeeding. Educate and Support.

World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide. Every year, WABA coordinates and organizes the World Breastfeeding Week (WBW) between 1-7 August. Since 2016, WBW has been aligned with the Sustainable Development Goals (SDGs). In 2018, a World Health Assembly resolution endorsed WBW as an important breastfeeding promotion strategy. 

WABA states that this year’s objectives are to: 

  • Inform people about their role in strengthening the warm chain of support for breastfeeding 
  • Anchor breastfeeding as part of good nutrition, food security and reduction of inequalities  
  • Engage with individuals and organizations along the warm chain of support for breastfeeding  
  • Galvanize action on strengthening capacity of actors and systems for transformational change 

The COVID-19 pandemic and geopolitical conflicts have widened and deepened inequalities, tipping more people into food insecurity. Breastmilk is perfectly designed for a child’s nutritional and immunological needs and helps to prevent infections. Breastfeeding promotes bonding between mother and child, regardless of the setting, and provides food security to infants from the very beginning of life contributing to food security for the whole family. 

Supporting breastfeeding involves many actors and levels. Women, caregivers and families need support from the health service, workplace and community to optimally breastfeed, progressing from one level to the other. For WBW 2022, PAHO will focus on stepping up this capacity. Education and transformation of existing systems, underpinned by evidence-based policies and recommendations, will help to ensure breastfeeding-friendly health facilities, supportive communities and workplaces, and will restore and improve breastfeeding rates, nutrition and health in both the short- and long-term.

Related links

banner World Breastfeeding Week

Time correspondence

  • 7:30 a.m.– Los Angeles 
  • 8:30 a.m. – Belmopan, Guatemala City, Managua, San Jose (CR), San Salvador, Tegucigalpa
  • 9:30 a.m. – Bogota, Mexico City, Panamá City, Kingston, Lima, Quito
  • 10:30 a.m. – Asunción, Bridgetown, Caracas, Castries, Georgetown, Havana, La Paz, Nassau, Ottawa, Port-au-Prince, Port of Spain, San Juan, Santiago, Santo Domingo, Washington DC
  • 11:30 a.m - Buenos Aires, Brasilia, Montevideo, Paramaribo
  • 4:30 pm. – Geneva, Madrid

 For other cities, check the time in the following link