Webinar | Keeping the trust: How health workers can identify and respond to vaccine misinformation

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When?

Friday, 21 November 2025 - 12:00 p.m. (EST)

Background

Vaccination is a complex behavior influenced by a variety of factors; one of these is exposure to misinformation about vaccines, which has shown to negatively impact individuals’ attitudes and intentions toward vaccination, even among people who have previously been vaccinated. Fighting back against science deniers and their misinformation is a critical part of maintaining trust in immunization and protecting populations from a variety of vaccine-preventable diseases (VPD). Critical in this fight are understanding how and why misinformation spreads; which approaches can be employed to combat it, both before and after people have been exposed; and rebuilding trust in immunization after it’s been shaken.

Health workers are consistently rated as the most trusted sources of information on vaccines and vaccination. For this reason, it is critical that they are able to identify, address and respond to misinformation about vaccines with their patients, community members, and peers.  As part of this webinar, participants will learn about the origins and purpose of vaccine misinformation; tactics used in the creation of misinformation; red flags that signal the potential presence of misinformation; several practical approaches and tips to combat misinformation with patients, community members, and peers; and about the tools used to create misinformation.

Audience

• Health workers, especially those working in immunization, and including managers of national immunization programs.
• Communicators working in the field of immunization at partner organizations who may be interested in participating.

Objectives

• To help the audience understanding how and why vaccine misinformation spreads.
• To share tips on how to spot misinformation about vaccines.
• To provide some strategies for fighting back against vaccine misinformation in the clinical and community setting.
• To share examples of the creation of vaccine misinformation. 

Agenda

For other cities, check the local time at this link.