Campaigns and active collaboration on tobacco control and food labeling
PAHO and the Heart Foundation of Jamaica have worked together for many years to organize events and forums in support of public policies such as tobacco control legislation and reduction of sugar consumption to reduce obesity. In early 2021, both organizations partnered in the launch of a joint multi-platform communication campaign—leveraging television, radio, newspapers and social media—to support front-of-package warning labeling for food products.
The campaign, called #RIGHTOKNOWJA, emphasized the ways that health is harmed when people consume foods high in sugar, fat and salt, and it showed how those ingredients may be hidden in packaged food. The campaign encouraged parents and caregivers to make healthier choices for their children when they buy ultra-processed food. This campaign laid the foundation for a later campaign, #WeSupportFOPWL, to continue the call for warning labels.
The Heart Foundation of Jamaica has gathered a robust team of advocates that seek opportunities to spread their messages for a healthy lifestyle; over the years and in several joint activities, the organization has contributed to PAHO’s efforts by leveraging support from academia, civil society groups, medical organizations, and other non-governmental organizations in Jamaica.
Its strong and consistent support over the years for implementing public policies to reduce obesity and noncommunicable diseases and its mechanisms that encourage people to make healthy choices are examples of what makes the Heart Foundation of Jamaica a valuable PAHO partner.
— The Heart Foundation of Jamaica
— PAHO Country Office in Jamaica