This regional communication and awareness campaign aims to:
- Offer information and strategies to assist communities in the region to promote mental wellbeing and positive coping strategies during the COVID-19 pandemic and the 2020 hurricane season.
- Reduce the stigma about seeking mental health and psychosocial support in relation to the COVID-19 pandemic and the 2020 hurricane season.
For this purpose, the campaign will convey the general principles of psychological first aid (PFA) to the general public, community leaders and essential workers. It is hoped that the information given, will help individuals and communities to anticipate, cope and recover.
Crisis situations tend to exacerbate existing vulnerabilities. Therefore, the campaign pays special attention particular groups within the general population that may be at greater risk of negative outcomes during a crisis, such as children and adolescents, women, older persons, indigenous peoples, people with pre-existing mental disorders, migrants, persons with disabilities, homeless persons and people living in shelters.
Additionally, knowledge of the different gender roles in the Caribbean has been used to develop gender-sensitive communication messages, including the different roles of men and women in the family and the community, a possible rise of gender-based violence as well as gender differences in the way in which health services are accessed.
Lastly, special attention has been payed to ensure that communication products are accessible for people with disabilities.