“Stronger Together” campaign to highlight importance of psychosocial support during times of stress and crisis

campaign graphic

BRIDGETOWN, Barbados, July 27, 2020 – The Pan American Health Organization (PAHO) and the Caribbean Development Bank (CDB) today launched the “Stronger Together” campaign to assist communities in promoting mental wellbeing and positive coping strategies during times of stress and crisis.

The campaign, which is launched as countries of the Caribbean navigate the COVID-19 pandemic and the ongoing hurricane season, aims to raise awareness of mental health and provide tools and information to promote psychosocial support.

“The COVID-19 pandemic has transformed our lives in unprecedented ways, triggering reactions of fear, depression, anxiety and worry. These effects will likely be exacerbated as countries face the 2020 hurricane season. We appreciate the partnership with CDB to launch The Stronger Together campaign, which aims to build resilience and help people remain calm, connected, safe and hopeful,” said Jessie Schutt-Aine, PAHO Subregional Program Coordinator, Caribbean.

“Stronger Together” will also tackle the stigma associated with accessing mental health services. The campaign places a special focus on vulnerable people, such as children and adolescents, women, older persons, persons with disabilities, essential workers, and people with pre-existing conditions. It will also help start conversations around gender issues, including the different roles that men and women have in the family and the community, a possible rise in gender-based violence during the pandemic, and the importance of ensuring that all communication products are more accessible to persons with disabilities.

“Personal resilience is a key requirement for sustainable human development and its nexus with mental health and wellness and positive coping strategies is well-documented, yet these areas are often overlooked. This served as a catalyst for this CDB/PAHO partnership,” said Deidre Clarendon, Division Chief, Social Sector Division, CDB.

The campaign forms part of a joint project by PAHO and CDB on mental health and psychosocial support in disaster management, and follows a recent capacity building initiative for journalists and health communicators on responsible reporting during the COVID-19 pandemic, with a particular focus on mental health.

The awareness campaign will run until November 2020 and includes an illustrated booklet on psychological first aid; an audio version of the illustrated booklet; a social media package; public service announcements for radio; human interest stories, and a radio jingle to be broadcast across the Caribbean Region.


About the Pan American Health Organization

The Pan American Health Organization (PAHO) works with the countries of the Americas to improve the health and quality of life of its population. Founded in 1902, it is the world’s oldest international public health agency. It serves as the Regional Office of WHO for the Americas and is the specialized health agency of the Inter-American system.


About the Caribbean Development Bank

The Caribbean Development Bank is a regional financial institution established in 1970 for the purpose of contributing to the harmonious economic growth and development of its Borrowing Member Countries (BMCs). In addition to the 19 BMCs, CDB’s membership includes four regional non-borrowing members – Brazil, Colombia, Mexico and Venezuela and five non-regional, non-borrowing members; i.e., Canada, China, Germany, Italy, and the United Kingdom. CDB’s total assets as at December 31, 2019 stood at USD3.59 billion (bn). These include USD2. bn of Ordinary Capital Resources and USD1.49 bn of Special Funds Resources. The Bank is rated Aa1 Stable with Moody’s, AA+ Stable with Standard & Poor’s and AA+ Stable with FitchRatings.

Launch of the Campaign

Watch here the video of the virtual launch of the Stronger Together Campaign on 27 July 2020.

More information about the event here.