PAHO Meeting on Alcohol Marketing Regulation. Final Report

An exploratory meeting on the regulation of marketing of alcohol products was held at the Pan American Health Organization in Washington D.C., 12-13 January 2015. The objectives of the meeting were to summarize the research on the effects of alcohol marketing on young people; review existing statutory and self-regulatory codes on marketing and examine their effectiveness; and describe the experience of countries where alcohol marketing legislation has been recently enacted or proposed. As a result, participants agreed upon key messages that can assist countries in the development of legislative measures and support the work on alcohol marketing control in the Region and worldwide.