PANDRH Series, Technical Document, 12. Ethical criteria for the promotion, advertisement, and publicity of medicines 
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Ethical Criteria for the Promotion, Advertisement, and Publicity of Medicines. Washington, DC : PAHO, 2013. (Pan American Network on Drug Regulatory Harmonization - PANDRH Series, Technical Document, 12).
This publication aims to support and promote the improvement of health care through the rational use of medicines.