Join us on Wednesday, 15 April, 2020, for a new session of the Alcohol and Health Webinar series, titled: "Alcohol Marketing and Public Health: What Do We Know and What Can We Do?", presented by Dr. David Jernigan .
The session will be in English.
- DATE: Wednesday, 15 April, 2020
- TIME: 12.30 pm (EDT) [see below the time correspondence]
Alcohol is the leading risk factor for death and disability for persons aged 15-49 throughout the world. Recent summaries of the research literature have concluded that exposure to alcohol marketing plays a causal role in whether and how much young people drink.
This presentation will look briefly at the world of marketing, including product design, pricing and physical availability, and then will focus primarily on advertising and promotion. Examples of ads from around the world will introduce a review of research on youth exposure to alcohol advertising and promotion in various channels, including digital and social media, and then a summary of what research is telling us about the impact of this exposure. The presentation will close with a summary of policy options for preventing or reducing youth exposure to alcohol marketing.
Dr David Jernigan is a professor of Health Law, Policy and Management at Boston University School of Public Health. Dr. Jernigan is best known for his action-research approach to the issue of alcohol advertising, marketing, and promotion and its influence on young people. His work has led to better advertising regulations and a clearer understanding of the evolving structure of the alcohol industry. His work is policy relevant and scientifically rigorous. Dr. Jernigan has been very active in translating research findings into policy and practice. He testifies regularly at city, state, and US national levels around alcohol advertising and youth, alcohol availability, and taxation. He also trains advocates around the world using the best evidence available and has been a consultant to WHO and PAHO on alcohol related policies and programs for many years.
- Technical note: Background on alcohol marketing regulation and monitoring for the protection of public health
- 9.30 am.- Los Angeles
- 10:30 am. - San José, San Salvador, Tegucigalpa
- 11:30 am.- Mexico City, Bogota, Kingston, Lima, Quito
- 12:30 pm.- Brigdetown, La Paz, Santiago de Chile, Santo Domingo
- 1:30 pm.- Brasilia, Buenos Aires, Montevideo
For other cities, you can check the time correspondance in the following link
(Note: Starting in March 9th, Washington D.C. area will be in daylight saving time (EDT), so the regular time difference with your area may be different)
Alcohol and Health Webinar Series
This webinar is the first of the Alcohol and Health Webinar Series for 2020, continuing the series iniciated in 2019, with the purpouse of disseminating up-to-date and accurate information about alcohol epidemiology, harms, policies and research in the Region of the Americas and globally, which in turn can be used for advocacy, policy development and implementation.
Access the recordings and presentations of previous webinars in the following link: Alcohol and Health Webinar Series