April 19, 2021
With simultaneous translation in English/Spanish/French/Portuguese
Understanding how people think, feel and act in relation to vaccination is vital to inform the development of strategies to generate acceptance and uptake for vaccines. Generating and using data on behavioral and social drivers (BeSD) requires a set of tools – surveys, interview guides and related tools and frameworks – to support gathering and use of quality data on the drivers and barriers to COVID-19 vaccine uptake.
Immunization programs are managing various challenges in the current context of COVID-19 vaccination, e.g., safety concerns, politicization, equity, delivery challenges and misinformation. This is especially critical in the context of vaccine safety, as many countries in Latin America and the Caribbean report population concerns about vaccine safety and efficacy in the initial phases of vaccine rollouts. Social listening and behavioral and social data collection on these topics will strengthen countries´ design, implementation and evaluation of targeted strategies to generate and sustain demand and help achieve higher COVID-19 vaccine uptake.
The objectives of the session are the following:
- To offer orientation on the general field of work concerning acceptance and uptake of vaccination, including the latest evidence on how to assess and address the behavioural and social drivers of vaccination.
- To present to countries a package of tools and guidance developed by global partners (available in English, Spanish and Portuguese ) and share practical guidance on how to operationalize tools and move forward with vaccine demand implementation and evaluation at the national, regional and local levels.
- To provide an opportunity to respond to participants´ questions and comments regarding demand planning.
Moderator: Lisa Bayley, PAHO CPC
Opening remarks - Cuauhtemoc Ruiz Matus, Unit Chief, Comprehensive Family Immunization, PAHO
Session 1: Orientation on demand generation concepts + planning + overview of guidance materials - Lisa Menning, Team Lead, WHO; Lauren Vulanovic, Communications Specialist, PAHO
Session 2: Gathering and using data for demand generation - Lisa Menning, Team Lead, WHO; Lauren Vulanovic, Communications Specialist, PAHO
Session 3: Experience of Colombia - Hugo Arevalo, Communications and Press Advisor to the office of the Ministry of Health and Social Protection of Colombia; Karen Gonzalez, Communicator, PAHO Colombia
- Data for Action: gathering and using data on the behavioural and social drivers of vaccination: a guidebook for immunization programmes and implementing partners: interim guidance, 3 February 2021
- Acceptance and demand for COVID-19 vaccines: interim guidance, 31 January 2021
- Acceptance and demand for COVID-19 vaccines: communications plan template, 31 January 2021
- Conducting community engagement for COVID-19 vaccines: interim guidance, 31 January 2021
- Guide for the preparation of a risk communication strategy for COVID-19 vaccines: A Resource for the countries of the Americas
- Crisis Communication related to vaccine safety: technical guidance
- Communicating about Vaccine Safety: Guidelines to help health workers communicate with parents, caregivers, and patients