Launch of the Stronger Together Campaign
- Launch of the Stronger Together Campaign
- 2019-07-10, 09:30 h - 10:30 h
- Non-communicable diseases
On Wednesday, 10 July, 2019, at 9:30 am EDT, connect to the launch by the Pan American Health Organization (PAHO) and the Caribbean Development Bank (CDB) of "Stronger Together" a communication and awareness campaign aimed to build individual and social resilience to cope with the impacts of natural hazard events. The launch will be live stream on the PAHO Caribbean Facebook page.
The session will be only in English
- DATE: Wednesday, 10 July 2019
- TIME: 9.30 pm EDT
- FACEBOOK PAGE: https://www.facebook.com/PAHOWHOCaribbean/
The Pan American Health Organization (PAHO) and the Caribbean Development Bank (CDB) are launching a regional communication and awareness campaign on mental health and psychosocial support (MHPSS) in disaster management. Under the theme “Stronger Together”, the campaign aims to offer information and strategies to assist communities in the region in better coping with the psychological impact of adverse events before, during and after a disaster situation. It also aims to raise awareness to reduce the stigma about seeking mental health and psychosocial support. The campaign will target communities, with emphasis on specific needs of children, adolescents, men and women, as well as first responders and community leaders. For this purpose, the campaign includes video testimonials and public service announcements (PSAs), a radio jingle, radio PSAs and audio versions of the video testimonials, an illustrated booklet on psychological first aid (PFA), social media materials, and briefs for senior officials. The campaign will be implemented during the 2018 hurricane season, from 10 July until 31 October 2019. All campaign materials will be available online at PAHO’s website.
The communication products of the campaign are based on the following core messages:
- Helping others is one of the best ways to cope with difficulties
- By working together, we can cope with this situation
- It is important that you take care of yourself, so you can help others.
- Children need love and attention especially during this difficult time
- It is very common for persons to want to use alcohol or drugs when you feel bad
Additionally, the campaign aims to address the needs of vulnerable groups and includes messages that take into account gender roles and the specific needs of men and women. This communication campaign is part of a joint project by PAHO/WHO and CDB entitled "Building individual and social resilience to cope with the impacts of natural hazard events: enhancing capacity for mental health and psychosocial support (MHPSS) in disaster management in the Caribbean". This 18-month project aims to enhance regional capacity to provide MHPSS in disaster management in the Caribbean, and includes building regional capacity for MHPSS in disaster management; strengthening in-country competencies to conduct needs assessments and action plans; developing and implementing a regional communication campaign; and conducting monitoring and evaluation of the project.
Master of Ceremonies: Dr. Idamay Denny, Portfolio Manager, Social Sector Division, CDB
- Welcome Remarks -
- Mrs. Monica La Bennett, Vice President Operations, CDB
- Dr. Godfrey Xuereb, PAHO/WHO Representative, Barbados & the Eastern Caribbean Countries, PAHO/WHO
- Overview of the Regional Communication and Advocacy Campaign - Mrs. Jessie-Schutt-Aine, Subregional Programme Coordinator, Caribbean, PAHO/WHO
- Screening of video testimonials
- Dr. Irad Potter, Chief Medical Officer of British Virgin Island (Virtual connection)
- Colonel Glyne Grannum, Chief of Staff of the Barbados Defense Force (TBC)
- Feature Address- Lt. Col. The Honourable Jeffrey Bostic, Minister of Health and Wellness, Ministry of Health and Wellness, Barbados (TBC)
- Vote of Thanks- Dr. Idamay Denny, Portfolio Manager, Social Sector Division, CDB