Risk communications takes into consideration political, social and economic factors; analyzes risk and risk perception to communicate effectively; and gives great importance to dialogue with affected and targeted populations to help them make the best possible decisions during public health emergencies.
Effective communication clarifies misconceptions allowing people to make decisions based on complete and accurate information. It also minimizes the resentment of those who feel excluded from health policies, helps to maintain the health standards or change the status quo, and thereby save lives.
Risk communications includes:
- First announcements, transparency and dissemination of information
- Coordinating public communication
- Risk communication for public meetings and press conferences
- Listening through dialogue
- Developing risk communication capacity and national plans of action