Wellness Week 2018 will take place from 8 to 14 September 2018. The campaign this year marks the 40th anniversary of the Declaration of Alma Ata, as well as the renewal of the health promotion movement in the Region of the Americas as a pathway toward achieving health for everyone, everywhere.
Inspired by the 2018 World Health Day theme, this year's Wellness Week theme is Healthy Communities for All. Under this theme, Wellness Week seeks to involve different actors who can have positive influence in their communities, such as health promoters, ministries of health, mayors, community leaders, and civil society in general. Through this involvement, Wellness Week seeks to highlight the importance of health promotion in everyone's decision-making in all settings, with the purpose of improving the lives of all.
The slogan "Building healthy communities for everyone" focuses the celebration of Wellness Week in the creation of healthy communities where everyone can be part of this initiative to create a movement for health for all in the Region. Everyone belongs to a community—whether it be at school or work, virtual, or where one lives—and can have influence at any level where one wishes to take the action, whether it's at the country, local, interpersonal, or individual level.
PAHO´s Wellness Week is an initiative that began in 2011 inspired by Caribbean Wellness Day, which is celebrated on the second Saturday of September. Given the increase in noncommunicable diseases worldwide, Wellness Week was launched with the purpose of mobilizing all institutions, including local authorities, the public and private commercial sector, civil society organizations, and the public to highlight the importance of making sure that the healthy choice is the easiest choice and, in such way, facilitate the uptake of healthy lifestyles.