One year after the successful launch of “Color Esperanza 2020,” Diego Torres, Kany García, Leslie Grace, Thalía and Carlos Vives will use their social platforms to engage with communities in the Americas by sharing educational messages of hope, well-being and health to the prevention of the SARS-CoV-2 virus
Washington, D.C., June 15, 2021 (PAHO) — The Pan American Health Organization (PAHO) is continuing a collaborative effort with Global Citizen and Sony Music Latin recording artists on campaigns to inform and educate people in the Americas about the spread of COVID-19.
“Color Esperanza 2021: Protect Yourself and Protect Others,” features 5 Latin artists who have come forward to help share messages on preventing the spread of the coronavirus through their social media channels using the lyrics of the song “Color Esperanza.”
These artists include Diego Torres — who co-wrote and performed the song, which translates in English as “Color of Hope” — along with Kany García, Leslie Grace, Thalía and Carlos Vives. Together, they will help disseminate messages of hope, wellbeing and health, specifically aimed at young people across the Americas, to hinder COVID-19.
“Even with vaccines rolling out in our region, we must maintain public health measures to limit exposure to this virus,” said PAHO Director Carissa F. Etienne. “Social distancing, limiting gatherings and the consistent use of masks in public settings and frequent hand washing are our absolute best hope for reducing the number of COVID-19 infections right now.”
The 2021 campaign prioritizes prevention — mask-wearing, social distancing, handwashing and staying home — and will address important mental health issues related to the virus. The Americas recently surpassed 1.6 million deaths due to COVID-19 — over a million in Latin America and the Caribbean — and more than 67.6 million confirmed cases.
Originally launched in May of 2020, the initiative also contemplates the donation of all royalties received by the record company over the “Color Esperanza” track, in perpetuity, to support PAHO’s response against the pandemic. Response activities by the organization include the procurement of personal protection equipment (PPE), COVID-19 tests and critical care equipment for countries like Belize, Bolivia, Guatemala, Haiti, Honduras, Nicaragua, Paraguay and Suriname.
As of March of this year, PAHO has delivered life-saving PPE to 36 countries, including 6.2 million gloves, 2.1 million gowns, 40 million surgical and respirator masks, 371,000 goggles and more than 24 million COVID-19 testing kits. “Color Esperanza 2020” contributed to these efforts.
Alex Gallardo, Sony Music U.S. Latin President said, “For so long, ‘Color Esperanza’ has shined as a beacon of hope for music fans everywhere. We are honored to team up with Global Citizen to introduce a new version of this classic, that includes some of the biggest stars in Latin music to the next generation and support the fight against COVID-19 together. Music still brings hope when we need it the most.”
Hugh Evans, Co-Founder and CEO of Global Citizen said, “Global Citizen is proud to join forces with Sony Music Latin to celebrate frontline healthcare workers around the world and support PAHO’s response to the COVID-19 outbreak. We must continue to work together as a global community to address the current crisis and invest in the solutions required to stop another pandemic before it starts.”
Funding from the campaign is also helping PAHO respond to the specific and emerging health needs of the region. This is achieved by ensuring essential frontline healthcare workers are kept safe, sustaining and scaling up key surveillance efforts to ensure timely detection of cases and better understand the changing patterns of the virus, as well as supporting local care delivery to care for and save the lives of COVID-19 patients.
PAHO works with the countries of the Americas to improve the health and quality of life of the population. Founded in 1902, it is the oldest international public health organization in the world. It serves as the WHO regional office for the Americas and is the specialized health agency of the inter-American system. www.paho.org
About Global Citizen
Global Citizen is the largest movement in the world made up of people who take action and generate impact in order to eradicate extreme poverty by the year 2030. With more than 10 million monthly users, our voices have the power to make long-term changes term in matters of sustainability, equality and humanity. For more information visit www.GlobalCitizen.org.
About Sony Music U.S. Latin
Sony Music U.S. Latin, a wholly owned subsidiary of Sony Music Entertainment, is the leading Latin music company overseeing the U.S. and Puerto Rico and home to the most prolific artists in the Latin genre.
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Records, Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Century Media, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Disruptor Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Keep Cool, Kemosabe Records, Legacy Recordings, Masterworks, Masterworks Broadway, Ministry of Sound Recordings, Monument Records, OKeh, Polo Grounds Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music and Verity Records. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
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