Virtual launch: Stronger Together Campaign 2020

Virtual launch: Stronger Together Campaign 2020

The Office of Subregional Program Coordination for the Caribbean (SPC), of the Pan American Health Organization (PAHO) and the Caribbean Development Bank (CBD) cordially invite you to the virtual launch of the Stronger Together Campaign 2020, on Monday, 27 July 2020, from 10.00 to 11.00 am (EDT)


 "Stronger Together" is a communication and awareness campaign developed by PAHO and CBD, that seeks to promote mental wellbeing and positive coping strategies during the COVID-19 pandemic and the 2020 hurricane season. The campaign will also aim to reduce the stigma about seeking mental health and psychosocial support and convey the basic principles of Psychological First Aid (PFA).

About the campaign

This campaign will build on the branding, key messages and communication products of the 2019 PAHO/CDB “Stronger Together” campaign, incorporating specific tips and recommendations related to the COVID-19 pandemic. Under the call to action “Connecting to feel safe, calm and hopeful” this year´s campaign aims to offer information and strategies to assist communities in the region in promoting mental wellbeing and positive coping strategies, and raise awareness to reduce the stigma about seeking mental health and psychosocial support.

In this new edition, the materials have been updated in order to adapt them to the new context of the COVID-19 pandemic. This includes a new editon of the booklet Psychological First Aid. Stronger Together. A Guide to Help You and Your Community., as well as updated versions for the jingle and PSAs and new graphic cards for social media. 

This communication campaign is part of a joint project by PAHO/WHO and CDB entitled "Building individual and social resilience to cope with the impacts of natural hazard events: enhancing capacity for mental health and psychosocial support (MHPSS) in disaster management in the Caribbean". This 2-year project also involves building regional capacity for MHPSS in disaster management in the Caribbean; strengthening in-country competencies to conduct needs assessments and action plans; and training journalists and health communicators, among other activities.

How to participate

The event was in English with close captioning and interpretation in international sign language.





Master of Ceremonies: Lisa Bayley. Communications Consultant. Office of Subregional Program Coordinator for the Caribbean, Pan American Health Organization (SPC/PAHO).

10.:00  - 10:10 am. Welcome Remarks

  • Diedre Clarendon. Division Chief, Social Sector Division. Caribbean Development Bank (CDB)
  • CARICOM representative (TBC)
  • Jessie-Schutt-Aine, Subregional Programme Coordinator, Caribbean, Pan American Health Organization (SPC/PAHO)

10:10 - 10:20 am. Overview of the Regional Communication and Advocacy Campaign

  • Elisa Prieto, Advisor, NCDs and Mental Health, SPC/PAHO

10:20 - 10:55 am. Panel discussion: Stronger Together. Connecting to feel calm, safe and hopeful

           Moderator: Kimberley Hibbert, Senior Reporter, Jamaica Observer Limited

  • Maisha Hutton, Executive Director, Healthy Caribbean Coalition (HCC)
  • Claudina Cayetano, Advisor, Mental Health, PAHO
  • Wendy Fernander, Clinical Psychologist, Sandilands Rehabilitation Centre, The Bahamas
  • Representative of the Caribbean Alliance of National Psychological Association (CANPA), (TBC)

10:55 - 11:00 am Broadcasting of the 2020 Stronger Together radio jingle

                               Vote of Thanks


Time correspondence

  • 7.00 am.- Los Angeles
  • 8:00 am. -  Belmopan, Guatemala City, San José, San Salvador, Tegucigalpa
  • 9:00 am.- Bogota, Kingston, Lima, Mexico City, Panama City, Quito
  • 10:00 am.- Brigdetown, Castries, Georgetown, La Paz, Nassau, Port of Spain, Santiago de Chile, Santo Domingo
  • 11:00 am.- Brasilia, Buenos Aires, Montevideo, Paramaribo

For other cities, you can check the time correspondance in the following link



Click here or in the image to access the campaign website

Image shows a family comprised of a young couple, an older adult holding a cane, and three children of different ages, including two boys and a girl. The family is standing on the sand and there are palm trees and houses in the background. The sky is blue, and the sun is shining. All members of the family are smiling, and look calm, connected and relaxed. The image includes the title of the campaign: Stronger Together